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Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
sustainability and the appropriate strategies required to improve business sustainability. In addition, there are international calls … business sustainability is being incorporated into undergraduate business and management courses in Australian universities … skills will influence the extent to which business sustainability will be achieved. The findings demonstrate that more than …
Persistent link: https://www.econbiz.de/10009441710
Family-owned businesses represent the majority of business in the United States. As consumers and employees, we are … compelled to their sense of trustworthiness that all too often disappears in the business world. Our economy depends on the … family-owned businesses exist as evident by specific transitions in terms of ownership, family and business. Therefore, the …
Persistent link: https://www.econbiz.de/10009450220
Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region and India is no exception. Tourism is the world's largest industry and a sector emphasized by many countries to advocate economic...
Persistent link: https://www.econbiz.de/10012047875
The paper presents the results of empirical research on the impact of Web 2.0 technologies on a company's business. The … Web 2.0 technologies in business. According to their opinion, Web 2.0 technologies make the most important contribution to … external. These results encourage further research on the application of Web 2.0 technologies in business and the use of all …
Persistent link: https://www.econbiz.de/10011920335
in the medium and longer term. This Program is a cost effective alternative for customer (re-seller) business … business. Upon completion of the training program, the process allows merchants to become more involved in the planning of an … individual's business development program, and will allow better targeting of the marketing / advertising dollar. Merchants are …
Persistent link: https://www.econbiz.de/10009437671
Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.
Persistent link: https://www.econbiz.de/10009472039