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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chapleo, Chris - 2011
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
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External perceptions of successful university brands
Chapleo, Chris - 2009
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
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Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study
Day, Jacqui; Bobeva, Milena - 2007
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
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Do universities have successful brands?
Chapleo, Chris - 2005
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
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INTERDEPENDENCES BETWEEN THE PUBLIC ADMINISTRATION AND PRIVATE BUSINESS ENVIRONMENT IN THE CONTEXT OF ECONOMIC CRISIS
Adriana, Grigorescu; Elena, Balalia Alina - In: Annals of Faculty of Economics 1 (2009) 1, pp. 325-331
strategies in order to generate better results. At this moment we have three main actors: Private Business Environment (PBE …
Persistent link: https://www.econbiz.de/10008511870
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Japan’s Foreign Direct Investment Experiences in India: Lessons Learnt from Firm Level Surveys
Choudhury, Srabani Roy - eSocialSciences - 2010
explains the methodology followed. Second, the firm’s entry strategy is discussed to highlight how the Japanese view business …
Persistent link: https://www.econbiz.de/10008512429
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Universities as Research Partners
Hall, Browyn H.; Link, Albert N.; Scott, John T. - Institute of Business and Economic Research (IBER), … - 2000
Persistent link: https://www.econbiz.de/10010677875
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The Needs of Business Strategies Research in Postindustrial Business Era
Zagorsek, Branislav - Volkswirtschaftliche Fakultät, … - 2010
The purpose of this article is to find out if there is a necessity of doing research in business strategies due to … differences between businesses in industrial and postindustrial era. Business strategies are a key factor of success. Only a …
Persistent link: https://www.econbiz.de/10011259996
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General Aspects Regarding the Management Activity in International Business
LAPADUSI, Mihaela Loredana; CONSTANTIN, Caruntu - In: Annals - Economy Series 3 (2010) November, pp. 181-194
enterprises management. This involves a specific analysis of the business environment for illustrating the opportunities of … business and risks and the business potential of a particular enterprise in order to establish the internalisation objectives … economical activity, supposing that the world market of international business involves the access to new markets and the …
Persistent link: https://www.econbiz.de/10008773543
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Competitive Strategies of Economic Enterprises
Ion, Ionescu Gr. - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 436-438
As a result of the presented material, we concluded that the firm competitional strategy of economic enterprises, it ’s a way of action who permits the description of a mission and the perimeter of development of global activities organization, but also the modalities of creation or increase,...
Persistent link: https://www.econbiz.de/10010838981