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Public branding and marketing : a global viewpoint

Zavattaro, Staci M. (ed.) - 2021

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Explaining interstate military friendly policy diffusion across U.S. universities : uncovering vertical-diagonal diffusion

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Public Branding and Marketing : A Global Viewpoint

Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.

Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...

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