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Teaching Consumer Demographics to Marketing Students
Martins, Jo.; Brooks, Gordon - In: Population Research and Policy Review 29 (2010) 1, pp. 81-92
Persistent link: https://www.econbiz.de/10008631286
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National Farmers Market Summit Proceedings Report
Tropp, Debra; Barham, James - Agricultural Marketing Service, Department of Agriculture - 2008
The USDA Agricultural Marketing Service (AMS), in partnership with the Farmers Market Consortium, hosted the National … States and the District of Columbia. The Summit also included 12 staff members of AMS’s Marketing Services Division (MSD … was the importance of establishing a minimum standard of technical experience in business planning and marketing for …
Persistent link: https://www.econbiz.de/10011069966
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Consequential Costs of Occupational Accidents from an Economic and Managerial Perspective: Empirics Results from Austrian
Rauner, Marion; Schaffhauser-Linzatti, Michaela; … - In: International Advances in Economic Research 20 (2014) 3, pp. 351-352
Persistent link: https://www.econbiz.de/10010989362
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Perspective-taking and adaptive behavior in personal selling.
Zackai, Yael - 1993
Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.
Persistent link: https://www.econbiz.de/10009472039
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Predictive Modeling of Alumni Donor Behavior
Prue, Lauren - 2010
In recent years, college and universities have relied increasingly upon the charitable contributions of its previous graduates; as the costs of tuition rise substantially, development offices are facing the challenge of creating annual fund campaigns that are minimally expensive while providing...
Persistent link: https://www.econbiz.de/10009450203
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Elefántcsonttoronyból világítótorony. A felsőoktatási intézmények misszióinak bővülése, átalakulása
2012
Az utóbbi években – új elemként – a felsőoktatás szembesül a 2008-tól a világot sújtó gazdasági válság következményeivel. 2012 márciusában az Európai Egyetemi Szövetség „Az európai egyetemek fenntarthatósága” címmel rendezte meg éves nagykonferenciáját, ami...
Persistent link: https://www.econbiz.de/10010125219
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Az exportpiac-orientáció előzményei és annak exportteljesítményre gyakorolt hatása a magyar felsőoktatási intézményekben (Antecedents to the export market orientation of Hungarian...
Nagy, Gábor; Berács, József - 2013
A felsőoktatás nemzetközi versenyképességének vizsgálata azt mutatja, hogy egyre szélesebb körben alkalmazzák a sikeres egyetemek azokat a megközelítéseket, amelyeket az elmúlt fél évszázadban a menedzsmentirodalom az üzleti szférában meghonosított. A szerzők a...
Persistent link: https://www.econbiz.de/10010125509
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Re-written by machine and new technology: Did the Internet kill the Video Star
Horváth, Dóra; Csordás, Tamás; Nyirő, Nóra - 2012
The traditional way of understanding television content consumption and viewer reactions may be simply summarised: information about the program, viewing at airing time, and interpersonal discussion after the program. In our digital media environment due to crossmedia consumption and platform...
Persistent link: https://www.econbiz.de/10010353071
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Online vs. Offline Gossip as a Source of Corporate Communicative Advantage
Horváth, Dóra; Mitev, Ariel Zoltán; Bauer, András; … - 2010
In a world that may be described by information revolution, it is becoming more and more important to discover the diffusion of information and news in a new technological environment. We are not dependent but, more in control of receiving and forwarding information in this technology driven...
Persistent link: https://www.econbiz.de/10010353079
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An enhanced Servqual approach to measure service quality in higher education
Keszey, Tamara; Kenesei, Zsófia - 2014
This paper explores the factors of service quality in higher education and how they contribute to the overall satisfaction and behavioral intentions of students. Our research has three facets. The first is a conceptual issue: using different instrument for the measurement of academic and...
Persistent link: https://www.econbiz.de/10011287893