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Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region and India is no exception. Tourism is the world's largest industry and a sector emphasized by many countries to advocate economic...
Persistent link: https://www.econbiz.de/10012047875
Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.
Persistent link: https://www.econbiz.de/10009472039
The ability to use ratios to analyse financials statement is a skill many bachelor of business graduates will need in …
Persistent link: https://www.econbiz.de/10009475179
The ability to use ratios to analyse financials statement is a skill many bachelor of business graduates will need in …
Persistent link: https://www.econbiz.de/10009475195
in the "missing middle" sector of Kenya's economy, and (b) to investigate the business strategies used by these managers … business. Other methods such as mail, newspaper, radio and television advertising were rarely used. The existing government …' decision to go into business. Flexibility, quality products, and customer service were the principal business strategies used …
Persistent link: https://www.econbiz.de/10009477642
Business Development Program (SBDP) and those who have not received any business training with a view to identifying training … perceptions of the business problems and their causes than those entrepreneurs who did not participate in the training program …. The SBDP Group perceived and reacted broadly to the business environment while the untrained group perceived and reacted …
Persistent link: https://www.econbiz.de/10009477659