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Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
, business organization styles, management methods and the distribution of management resources must be re‐structured to … accommodate the transformation of the business environment. This article examines the case of a virtual education business in … Japan, which has recently been garnering attention as a knowledge‐based business that utilizes multimedia, networks, etc. It …
Persistent link: https://www.econbiz.de/10014882128
, and values in fundamental business education. The paper focusses on issues of motivation and creativity in a global and … multi-cultural milieu. Business education is often viewed as fundamentally about rational and analytical thinking, but … business success than ever before. Both educators and managers can benefit from thinking about creativity and innovation in …
Persistent link: https://www.econbiz.de/10014884323
Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.
Persistent link: https://www.econbiz.de/10009472039
The ability to use ratios to analyse financials statement is a skill many bachelor of business graduates will need in …
Persistent link: https://www.econbiz.de/10009475179
The ability to use ratios to analyse financials statement is a skill many bachelor of business graduates will need in …
Persistent link: https://www.econbiz.de/10009475195
in the "missing middle" sector of Kenya's economy, and (b) to investigate the business strategies used by these managers … business. Other methods such as mail, newspaper, radio and television advertising were rarely used. The existing government …' decision to go into business. Flexibility, quality products, and customer service were the principal business strategies used …
Persistent link: https://www.econbiz.de/10009477642