Wang, Qingbin; Sun, Tao; Li, Minghao; Li, Wen; Zou, Yang - In: Journal of Chinese Economic and Foreign Trade Studies 6 (2013) 1, pp. 4-18
Purpose – The purpose of this paper is to examine the effectiveness of the “Made in China, Made with the World” advertisement broadcast on the US television station CNN in 2009 and derives recommendations for China's further efforts in promoting the image of products made in China (PMC)....
