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Burnett, John
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USB Cologne (EcoSocSci)
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Introduction to retailing
Lusch, Robert F.
;
Dunne, Patrick M.
;
Carver, James R.
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2011
-
7. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004952553
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Introduction to marketing communication : an integrated approach
Burnett, John
;
Moriarty, Sandra E.
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1998
Persistent link: https://www.econbiz.de/10004343049
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