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Einführung
Marketing
26
Dienstleistung
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Dienstleistungssektor
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Services marketing
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Dienstleistungsmarketing
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USA
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Lovelock, Christopher H.
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Chew, Patricia
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Wirtz, Jochen
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Wright, Lauren
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USB Cologne (EcoSocSci)
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Principles of service marketing and management
Lovelock, Christopher H.
;
Wright, Lauren
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1999
Persistent link: https://www.econbiz.de/10004139421
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Essentials of services marketing
Lovelock, Christopher H.
;
Wirtz, Jochen
;
Chew, Patricia
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2009
Persistent link: https://www.econbiz.de/10004926090
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