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Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe
Masengu, Reason; Prinsloo, JJ; Pelser, Theuns - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10013502490
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Methodology for Digital Transformation : Implementation Path and Data Platform
Ma, Xiaodong - 2023
Centers -- Part VIII: Case studies of digital transformation -- Chapter 20: The Help from Intelligent Marketing Cloud for … Retailers to Achieve Digital Transformation -- Chapter 21: Building an Intelligent Marketing System for New Retailers -- Chapter …
Persistent link: https://www.econbiz.de/10013555453
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The quick-and-easy Web site : build a Web presence for your business in one day
Peters, Paula - 2008
Persistent link: https://www.econbiz.de/10004910588
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Web marketing for dummies
Zimmerman, Jan - 2009 - 2nd ed
Persistent link: https://www.econbiz.de/10004927248
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Web marketing for dummies
Zimmerman, Jan - 2012 - 3. ed
Persistent link: https://www.econbiz.de/10009420624
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Google business solutions all-in-one for dummies
Smith, Bud; Williams, Ryan - 2009
Persistent link: https://www.econbiz.de/10004938289
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Introduction to e-commerce
Rayport, Jeffrey F.; Jaworski, Bernard J. - 2003 - 2. ed., international ed.
Persistent link: https://www.econbiz.de/10004779563
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Marketing : a critical introduction
Hackley, Christopher E. - 2009
Persistent link: https://www.econbiz.de/10003772683
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Market orientation in young high technology firms: Results of an in-depth case study
Petzold-Dumeynieux, Stéphanie - 2002
Persistent link: https://www.econbiz.de/10003307948
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Managing marketing implementation
Bonoma, Thomas V.; Crittenden, Victoria Lynn - 2009
Persistent link: https://www.econbiz.de/10003836664