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~subject:"Einzelhandel"
~subject:"Experiment"
~subject:"Theorie"
~subject:"Werbung"
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Einzelhandel
Experiment
Theorie
Werbung
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theory
9,713
Brand management
9,591
Markenführung
9,543
Youth
9,267
Markenartikel
9,229
Relationship marketing
9,173
Beziehungsmarketing
9,144
Jugendliche
9,009
Brand
8,189
Brand image
7,433
Markenimage
7,414
USA
6,309
United States
5,853
Customer satisfaction
5,715
Online-Handel
5,628
Online retailing
5,616
Kundenzufriedenheit
5,556
Deutschland
5,533
Social Web
5,041
Social web
5,037
Online-Marketing
4,681
Internet marketing
4,670
Germany
4,607
Service quality
4,429
Dienstleistungsqualität
4,381
Retail trade
4,380
Werbewirkung
3,834
Advertising effects
3,784
Electronic Commerce
3,666
Verbraucherverhalten
3,598
E-commerce
3,557
Advertising
3,295
Emotion
3,267
Pricing strategy
2,978
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5,009
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11,982
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7,992
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39
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Article in journal
10,955
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2,747
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2,460
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2,297
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1,162
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951
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945
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298
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164
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141
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6
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Dutch
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3
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Sutter, Matthias
72
Grewal, Dhruv
36
Gierl, Heribert
35
Kerschbamer, Rudolf
31
Lusk, Jayson L.
31
Huber, Frank
30
Anderson, Simon P.
29
Swoboda, Bernhard
29
Bauer, Hans H.
28
Hruschka, Harald
28
Janssen, Maarten C. W.
28
Nayga, Rodolfo M.
27
Gázquez-Abad, Juan Carlos
26
Mullainathan, Sendhil
25
Peitz, Martin
25
Schramm-Klein, Hanna
25
Septianto, Felix
25
Sattler, Henrik
24
Inderst, Roman
23
Wansink, Brian
23
Martínez-López, Francisco J.
22
Das, Gopal
21
Gijsbrechts, Els
21
Herrmann, Andreas
21
Pantano, Eleonora
21
Sheth, Jagdish N.
21
Shy, Oz
21
Dellaert, Benedict G. C.
20
Gröppel-Klein, Andrea
20
Boztuğ, Yasemin
19
Eisend, Martin
19
Fishman, Arthur
19
Glätzle-Rützler, Daniela
19
Grunert, Klaus G.
19
Hildebrandt, Lutz
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Chintagunta, Pradeep K.
18
Diehl, Sandra
18
Helm, Roland
18
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National Bureau of Economic Research
153
Springer Fachmedien Wiesbaden
27
American Marketing Association
10
European University Institute / Department of Economics
9
INSEAD
9
Axel-Springer-Verlag
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Nordic Council of Ministers
5
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
4
Center for Economic Research <Tilburg>
4
Deutschland / Bundeswehr / Universität Hamburg
4
Friedrich-Schiller-Universität Jena
4
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Erasmus Research Institute of Management
3
Springer Gabler <Firma>
3
Stellenbosch University / Bureau for Economic Research
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Technische Universität Braunschweig
3
The Nielsen Company (Germany)
3
Umeå universitet
3
University of Waterloo / Department of Economics
3
Universität Mannheim
3
Verlag Dr. Kovač
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Books on Demand GmbH <Norderstedt>
2
Campus Verlag
2
Christian-Albrechts-Universität zu Kiel
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Edward Elgar Publishing
2
European Marketing Academy
2
Forschungsinstitut zur Zukunft der Arbeit
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
IGI Global
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
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All
Journal of retailing and consumer services
576
Journal of business research : JBR
346
Journal of retailing
172
Management science : journal of the Institute for Operations Research and the Management Sciences
152
NBER working paper series
152
Working paper / National Bureau of Economic Research, Inc.
133
International journal of advertising : the review of marketing communications
130
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
129
The international review of retail, distribution and consumer research
128
International journal of retail & distribution management
125
Psychology & marketing
124
NBER Working Paper
122
Journal of economic behavior & organization : JEBO
119
Journal of marketing communications
112
Journal of consumer research : JCR ; an interdisciplinary bimonthly
102
European journal of operational research : EJOR
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of economic psychology : research in economic psychology and behavioral economics
92
Discussion paper / Centre for Economic Policy Research
90
SpringerLink / Bücher
88
Journal of marketing research : JMR
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
86
CESifo working papers
84
Journal of advertising research
82
Economics letters
76
International journal of advertising : the quarterly review of marketing communications
76
International journal of industrial organization
75
European journal of marketing : EJM
74
Europäische Hochschulschriften / 5
74
International journal of retail and distribution management
69
Marketing letters : a journal of research in marketing
68
International journal of consumer studies
66
Journal of behavioral and experimental economics
66
International journal of production economics
63
Marketing : ZFP ; journal of research and management
62
Gabler Edition Wissenschaft
60
Journal of marketing
59
Journal of promotion management : innovations in planning and applied research
59
Discussion paper series / IZA
57
Discussion paper
54
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Source
All
ECONIS (ZBW)
19,711
EconStor
172
USB Cologne (EcoSocSci)
119
RePEc
5
OLC EcoSci
3
Other ZBW resources
3
Showing
1
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10
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20,013
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date (newest first)
date (oldest first)
1
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
The impact of
brand
experiences on
brand
resonance in multi-channel
fashion
retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
4
Factors influencing purchase intention of store brands in organised
fashion
retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
5
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
6
How can Indian small-scale
fashion
retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
7
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
8
Key drivers of
brand
loyalty among Malaysian shoppers : evidence from a Japanese
fashion
retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
Saved in:
9
Unternehmenskultur und Veränderungsprozesse : Aufstieg und Fall eines deutschen Einzelhandelskonzerns
Hoffmann, Tanja
-
2016
Persistent link: https://www.econbiz.de/10011417564
Saved in:
10
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
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