Retail productivity continues to be of significant concern to many organizations across the country. However, the various perspectives in the literature often imply inconsistent definitions and measurementofkey productivity-related concepts. The thrust of this paper is to provide definitional...

It is easy to equate the output of a retail establishment with the value of its sales (e.g., revenue). The simplicity of this approach is clearly the reason that it is so often used. However, we have argued that to do this is conceptually inappropriate because it confuses output and demand two...