Narrow search
Showing 1 - 10 of 2,759
Cover Image
Determinants of the success of online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of business information systems : … 37 (2021) 2, pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Cover Image
The end of the world as we know it? : the influence of online channels on the luxury customer experience
Klaus, Philipp - In: Journal of retailing and consumer services 57 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012305877
Cover Image
The upside of showrooming : how online information creates positive spill-over for the brick-and-mortar retailer
Spaid, Brian I.; O'Neill, Bonnie S.; Ow, Terence T. - In: Journal of organizational computing and electronic commerce 29 (2019) 4, pp. 294-315
Persistent link: https://www.econbiz.de/10012203525
Cover Image
A knowledge marketing model : determinants of organisational resource-based capabilities on e-retail performance
Chen, Lisa Y. - In: International journal of business information systems : … 9 (2012) 1, pp. 89-107
Persistent link: https://www.econbiz.de/10009487842
Cover Image
The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Cover Image
Can offline stores drive online sales?
Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Cover Image
Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Cover Image
Understanding how Millennial shoppers decide what to buy : digitally connected unseen journeys
Hall, Angela; Towers, Neil - In: International journal of retail & distribution management 45 (2017) 5, pp. 498-517
Persistent link: https://www.econbiz.de/10011706972
Cover Image
Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market
Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023
.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started with A Smashed Fridge -- Anta Sports: Rising with the Recreation of Global Brands -- BYD: A Disrupter of the Emerging Market -- WeChat: A Way of Life in the Information Age --...
Persistent link: https://www.econbiz.de/10014415147