Showing 1 - 3 of 3
Persistent link: https://www.econbiz.de/10002120170
Persistent link: https://www.econbiz.de/10004328726
Frequent Shopper programs are becoming ubiquitous in retailing. Retailers seem unsure however about whether these programs are leading to higher loyalty, or to higher profits. In this paper we analyze data from a US supermarket chain that has used a number of frequent shopper rewards to improve...
Persistent link: https://www.econbiz.de/10014099752