It is increasingly common for a website, often referred to as a cash back site, to inform and enable consumers to avail of discounts at competing retail stores. Thus, consumers who visit a cash back site are able to take advantage of discounts at retail stores that are not available unless they...

Casual observation suggests manufacturers continue offering trade promotions while complaining that trade promotions are unprofitable. Recent empirical work finds that retailer response to trade promotions can be better understood by viewing retailers as maximizing category profits rather than...