Dabija, Dan Cristian; Bejan, Brandusa Mariana - In: International journal of corporate social … 3 (2018) 13, pp. 1-12
The purpose of our empirical investigation, based on the theory of reasoned action and generational theory, is to study … responsibility, rational use of resources and financial sacrifice necessary to protect the environment) which drive the customers of … generational theory in green DIY retailing to a fast-growing emerging market, with a view to enhancing consumer retail format …