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~subject:"Einzelhandel"
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Einzelhandel
Brand management
17,664
Markenführung
17,250
Marketingmanagement
17,079
Marketing management
16,490
Consumer behaviour
11,311
Konsumentenverhalten
11,202
Markenimage
7,483
Brand image
7,397
Perception
5,867
Markenartikel
5,494
Brand
5,482
Wahrnehmung
5,338
Relationship marketing
4,407
Beziehungsmarketing
4,394
Marketing
4,324
Theorie
3,312
Theory
3,290
Deutschland
3,240
Germany
3,080
Online-Marketing
2,744
Internet marketing
2,680
Social Web
2,503
Social web
2,499
Markenpolitik
2,203
USA
2,147
United States
2,078
Werbewirkung
1,744
Advertising effects
1,727
Strategisches Management
1,486
Werbung
1,481
Advertising
1,420
Internationales Marketing
1,352
International marketing
1,338
Innovation
1,254
Unternehmenserfolg
1,237
Firm performance
1,228
Strategic management
1,158
Customer satisfaction
1,155
Kundenzufriedenheit
1,125
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All
Undetermined
454
Free
143
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Article
785
Book / Working Paper
315
Journal
2
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All
Article in journal
705
Aufsatz in Zeitschrift
705
Aufsatz im Buch
78
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78
Hochschulschrift
62
Thesis
56
Graue Literatur
45
Non-commercial literature
45
Bibliografie enthalten
25
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25
Conference paper
22
Konferenzbeitrag
22
Arbeitspapier
21
Working Paper
21
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17
Sammelwerk
17
Aufsatzsammlung
10
Case study
10
Fallstudie
10
Konferenzschrift
10
Dissertation u.a. Prüfungsschriften
6
Reprint
4
Conference proceedings
3
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3
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2
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2
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2
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2
Accompanied by computer file
1
Advisory report
1
Biografie
1
Biography
1
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1
Elektronischer Datenträger
1
Elektronischer Datenträger als Beilage
1
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1
Gutachten
1
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1
Marktinformation
1
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1
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English
980
German
113
Polish
4
Undetermined
3
French
1
Spanish
1
Author
All
Gázquez-Abad, Juan Carlos
15
Martínez-López, Francisco J.
13
Swoboda, Bernhard
12
Ailawadi, Kusum L.
9
Schramm-Klein, Hanna
9
Burt, Steven
8
Morschett, Dirk
7
Chen, Jing
6
Dekimpe, Marnik G.
6
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Perrey, Jesko
6
Calvo-Porral, Cristina
5
Geyskens, Inge
5
Gómez-Suárez, Mónica
5
Madhani, Pankaj M.
5
Pennemann, Karin
5
Schröder, Hendrik
5
Spillecke, Dennis
5
Steenkamp, Jan-Benedict E. M.
5
Zentes, Joachim
5
Ahlert, Dieter
4
Anselmsson, Johan
4
Beneke, Justin
4
Burmann, Christoph
4
Chen, Ying-Ju
4
Cliquet, Gérard
4
Das, Gopal
4
Hutchinson, Karise
4
Imschloß, Monika
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Merrilees, Bill
4
Sethuraman, Raj
4
Weindel, Julia
4
Yagüe Guillén, María Jésus
4
Yan, Ruiliang
4
Abril Barrie, Carmen
3
Aithal, P. S.
3
Alexander, Nicholas
3
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Institution
All
Springer Fachmedien Wiesbaden
3
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
Harvard Graduate School of Business Administration
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband Bürowirtschaft
1
De Gruyter Oldenbourg
1
Ekonomiska forskningsinstitutet <Stockholm>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Peter Lang Ltd.
1
Programme Evaluation Organisation
1
Retail Research Society
1
Springer International Publishing
1
Universität Duisburg <1980-2002>
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of retailing and consumer services
91
Journal of retailing
45
International journal of retail & distribution management
33
Journal of business research : JBR
31
The international review of retail, distribution and consumer research
25
SpringerLink / Bücher
17
The journal of brand management : an international journal
14
European journal of operational research : EJOR
13
Springer Proceedings in Business and Economics
12
International journal of retail and distribution management
11
The journal of product & brand management
11
European journal of marketing : EJM
9
Transportation research / E : an international journal
9
International journal of production economics
8
Asia Pacific journal of marketing and logistics
7
Cogent business & management
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
European retail research
6
International journal of business and globalisation : IJBG
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of food products marketing
6
Marketing intelligence & planning
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Handelsforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International marketing review
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Schriften zu Distribution und Handel
5
Australasian marketing journal
4
Handel und Internationales Marketing / Retailing and International Marketing
4
International journal of Indian culture and business management
4
Journal of euromarketing
4
Journal of fashion marketing and management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Omega : the international journal of management science
4
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Source
All
ECONIS (ZBW)
1,092
USB Cologne (EcoSocSci)
10
Showing
1
-
10
of
1,102
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer neuroscience : the effect of retail brands on the
perception
of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
2
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
3
Differences in the effect of ethical labels on national brand and private label brand products on store and brand
perception
: a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
4
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
5
The effect of perceived advertising effort on brand
perception
: implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
6
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
7
Profiling prospective private-label buyers
Larson, Ronald B.
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 516-530
Persistent link: https://www.econbiz.de/10011988217
Saved in:
8
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
9
The impact of employee work perceptions on purchase intentions from a company store
Bodkin, Charles D.
;
Peters, Cara Okleshen
;
Thomas, Jane
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 479-489
Persistent link: https://www.econbiz.de/10011620602
Saved in:
10
Perception
is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
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