High labor turnover imposes costs on a firm and hinders the accumulation of human capital. In an increasingly competitive market, retaining competent employees is a necessity. To avoid excessive labor turnover, it is necessary to identify which characteristics influence career pathways for...

Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers