Consumers consistently resort to online Word-of-Mouth (WOM) as an effective remedy for the lack of physical trials in online shopping. Nevertheless, they are confronting relatively different levels of search costs for WOM information depending on the distribution of WOM across websites. This...

Firms use social media marketing to promote products and collect consumer feedback for the product development process. Their practice of investing in retailer-hosted Word-of-Mouth (internal WOM) is supported by a positive feedback mechanism between internal WOM and retail sales. Internal WOM is...