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Interpretation of the retail brand : an SME perspective
Mitchell, Richard; Hutchinson, Karise; Bishop, Susan - In: International journal of retail & distribution management 40 (2012) 2, pp. 157-175
Persistent link: https://www.econbiz.de/10009519736
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A framework for SME retail branding
Mitchell, Richard; Hutchinson, Karise; Quinn, Barry; … - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
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Brand management in small and medium-sized (SME) retailers : a future research agenda
Mitchell, Richard; Hutchinson, Karise; Quinn, Barry - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1367-1393
Persistent link: https://www.econbiz.de/10010209634