Narrow search
Showing 1 - 5 of 5
Cover Image
When do relationships pay off for small retailers? : exploring targets and contexts to understand the value of relationship marketing
Adjei, Mavis T.; Griffith, David A.; Noble, Stephanie M. - In: Journal of retailing 85 (2009) 4, pp. 493-501
Persistent link: https://www.econbiz.de/10003930108
Cover Image
Synergistic effects of operant knowledge resources
Melancon, Joanna Phillips; Griffith, David A.; Noble, … - In: The journal of services marketing 24 (2010) 5, pp. 400-411
Persistent link: https://www.econbiz.de/10008653365
Cover Image
Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10011820305
Cover Image
Social comparison in retailer-supplier relationships : referent discrepancy effects
Lee, Hannah S.; Griffith, David A. - In: Journal of marketing 83 (2019) 2, pp. 120-137
Persistent link: https://www.econbiz.de/10012175917
Cover Image
Understanding the coevolution of ad spend by media channel and retail format sales at the country level : a multicountry examination
Lee, Hannah S.; Yalcinkaya, Goksel; Griffith, David A. - In: Journal of international marketing 31 (2023) 2, pp. 64-81
Persistent link: https://www.econbiz.de/10014294049