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Manufacturer marketing initiatives and retailer information sharing
Mittendorf, Brian; Shin, Jiwoong; Yoon, Dae-hee - In: Quantitative marketing and economics : QME 11 (2013) 2, pp. 263-287
Persistent link: https://www.econbiz.de/10009749846
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Collaborative Promotions : Optimizing Retail Supply Chains with Upstream Information Sharing
Wiehenbrauk, Daniela - 2010
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the...
Persistent link: https://www.econbiz.de/10013522839
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Collaborative promotions : optimizing retail supply chains with upstream information sharing
Wiehenbrauk, Daniela - 2010
Persistent link: https://www.econbiz.de/10008660649
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Hotelling's webshop
Lijesen, Mark G. - In: Journal of economics 109 (2013) 2, pp. 193-200
Persistent link: https://www.econbiz.de/10009749326
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Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata, India
Chatterjee, Shuvam - In: International journal of trade and global markets 8 (2015) 3, pp. 196-206
Persistent link: https://www.econbiz.de/10011435692
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Location-price equilibria when traditional retailers compete against an online retailer
Colombo, Stefano; Hou, Zemin - In: Review of industrial organization 59 (2021) 3, pp. 483-502
Persistent link: https://www.econbiz.de/10012659753
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Measuring delightful customer experiences : the validation and testing of a customer delight scale along with its antecedents and effects
Torres, Edwin N.; Zhang, Tingting; Ronzoni, Giulio - In: International journal of hospitality management 87 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012241921
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Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan; Burrows, Nicole; Chaumont, Sylvia; Li, Elton - In: The international review of retail, distribution and … 24 (2014) 2, pp. 145-165
Persistent link: https://www.econbiz.de/10010367008
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Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 10 (2019) 1, pp. 26-44
Persistent link: https://www.econbiz.de/10012036980