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Brandaid : a marketing - mix model
Little, John D. C.
- In:
Operations research
23
(
1975
)
4
,
pp. 628-673
Persistent link: https://www.econbiz.de/10002378634
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Shopping behavior and consumer preference for store price format : why "large basket" shoppers prefer EDLP
Bell, David R.
;
Lattin, James M.
-
1998
Persistent link: https://www.econbiz.de/10000996259
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