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~subject:"Einzelhandel"
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Retailer Pricing and Competiti...
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Einzelhandel
Consumer behaviour
148
Konsumentenverhalten
148
Retail trade
42
USA
42
United States
42
Theorie
40
Theory
40
Marketing management
34
Marketingmanagement
34
Advertising effects
33
Werbewirkung
33
Advertising
28
Internet marketing
28
Online-Marketing
28
E-commerce
27
Electronic Commerce
27
Preismanagement
27
Pricing strategy
27
Werbung
26
Brand
24
Markenartikel
24
Online retailing
23
Online-Handel
23
Beziehungsmarketing
22
Brand management
22
Markenführung
22
Relationship marketing
22
Social Web
19
Social web
19
Distribution channel
18
Vertriebsweg
18
Competition
17
Brand image
16
Einzelhandelspreis
16
Markenimage
16
Retail price
16
Wettbewerb
16
Product quality
15
Produktqualität
15
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Undetermined
20
Free
8
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Article
31
Book / Working Paper
11
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Article in journal
30
Aufsatz in Zeitschrift
30
Aufsatz im Buch
2
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2
Arbeitspapier
1
Collection of articles of several authors
1
Conference paper
1
Festschrift
1
Graue Literatur
1
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1
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1
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1
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1
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Language
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English
42
Author
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Chintagunta, Pradeep K.
14
Pauwels, Koen
8
Ratchford, Brian Thomas
8
Rossi, Federico
6
Biswas, Dipayan
5
Kopalle, Praveen K.
5
Gauri, Dinesh Kumar
3
Dhar, Sanjay K.
2
Jindal, Pranav
2
Jindal, Rupinder P.
2
Namin, Aidin
2
Pan, Xing
2
Ratchford, Brian T.
2
Shankar, Venkatesh
2
Szocs, Courtney
2
Venkataraman, Sriram
2
Zhu, Ting
2
Ailawadi, Kusum L.
1
Arroyo, Christian Camilo
1
Assaf, A. Georges
1
Barros, Carlos Pestana
1
Bendle, Neil T.
1
Bhatnagar, Amit
1
Bonfrer, Andre
1
Bonfrer, André
1
Bradlow, Eric T.
1
Brüggemann, Philipp
1
Carr, Stephen
1
Colicev, Anatoli
1
Dhar, Sanjay
1
Fogarty, John
1
Fox, Edward J.
1
Gangwar, Manish
1
Gijsbrechts, Els
1
Girju, Marina
1
Goli, Ali
1
Grewal, Dhruv
1
Guha, Abhijit
1
Haenlein, Michael
1
Hawkins, Gary
1
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Journal of retailing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Chicago Booth Research Paper
1
Journal of business research : JBR
1
Journal of marketing
1
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
1
Legends in marketing
1
Marketing in a digital world
1
Marketing science
1
Review of industrial organization : RIO
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
42
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1
Sensory aspects of retailing : theoretical and practical implications
Biswas, Dipayan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 111-115
Persistent link: https://www.econbiz.de/10012154080
Saved in:
2
How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
Pauwels, Koen
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003517343
Saved in:
3
The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas
- In:
Marketing in a digital world
,
(pp. 35-61)
.
2019
Persistent link: https://www.econbiz.de/10012123415
Saved in:
4
Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products
Biswas, Dipayan
;
Labrecque, Lauren I.
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 112-126
Persistent link: https://www.econbiz.de/10010250059
Saved in:
5
Hey big spender! : a golden (color) atmospheric effect on tipping behavior
Lee, Na Young
;
Noble, Stephanie M.
;
Biswas, Dipayan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011844815
Saved in:
6
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
Saved in:
7
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
Saved in:
8
Special issue: Modeling retail phenomena
Kopalle, Praveen K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003988218
Saved in:
9
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
10
How artificial intelligence will affect the future of retailing
Guha, Abhijit
;
Grewal, Dhruv
;
Kopalle, Praveen K.
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 28-41
Persistent link: https://www.econbiz.de/10012514568
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