//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Einzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer reality : how brands...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Einzelhandel
Consumer behaviour
82,845
Konsumentenverhalten
80,365
Brand management
17,646
Markenführung
17,232
Brand image
11,163
Markenimage
11,048
Theorie
10,064
Theory
9,895
Relationship marketing
9,813
Beziehungsmarketing
9,775
Markenartikel
9,233
Brand
8,193
Customer satisfaction
5,929
Kundenzufriedenheit
5,758
Online-Handel
5,631
Social Web
5,622
Online retailing
5,619
Social web
5,617
USA
5,548
Deutschland
5,513
United States
5,286
Online-Marketing
5,265
Internet marketing
5,231
Germany
4,957
Service quality
4,496
Dienstleistungsqualität
4,447
Retail trade
4,414
Werbewirkung
4,188
Advertising effects
4,129
Electronic Commerce
3,749
Marketingmanagement
3,629
E-commerce
3,613
Marketing management
3,612
Verbraucherverhalten
3,596
Advertising
3,510
Werbung
3,496
Experiment
3,436
Emotion
3,363
Pricing strategy
2,922
more ...
less ...
Online availability
All
Undetermined
2,011
Free
752
Type of publication
All
Article
3,364
Book / Working Paper
1,101
Journal
13
Type of publication (narrower categories)
All
Article in journal
3,134
Aufsatz in Zeitschrift
3,134
Aufsatz im Buch
228
Book section
228
Graue Literatur
223
Non-commercial literature
223
Hochschulschrift
155
Working Paper
148
Arbeitspapier
143
Thesis
114
Collection of articles of several authors
56
Sammelwerk
56
Conference paper
55
Konferenzbeitrag
55
Aufsatzsammlung
37
Bibliografie enthalten
31
Bibliography included
31
Case study
17
Fallstudie
17
Konferenzschrift
17
Dissertation u.a. Prüfungsschriften
13
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
8
Market information
7
Marktinformation
7
Statistik
6
Statistics
5
Amtsdruckschrift
4
Government document
4
Lehrbuch
4
Accompanied by computer file
3
Elektronischer Datenträger als Beilage
3
Handbook
3
Handbuch
3
Reprint
3
Systematic review
3
Textbook
3
Übersichtsarbeit
3
Advisory report
1
more ...
less ...
Language
All
English
4,182
German
259
Undetermined
12
Polish
6
French
5
Italian
5
Norwegian
3
Spanish
3
Swedish
3
Danish
2
Czech
1
Dutch
1
Russian
1
more ...
less ...
Author
All
Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
24
Pantano, Eleonora
22
Schramm-Klein, Hanna
22
Swoboda, Bernhard
21
Martínez-López, Francisco J.
20
Das, Gopal
18
Gijsbrechts, Els
15
Gil Saura, Irene
15
Zielke, Stephan
15
Ailawadi, Kusum L.
14
Roggeveen, Anne L.
14
Steinmann, Sascha
13
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Teller, Christoph
12
Campo, Katia
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Dekimpe, Marnik G.
10
Geyskens, Inge
10
Morschett, Dirk
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Burt, Steven
9
Dabija, Dan-Cristian
9
Dennis, Charles
9
Gielens, Katrijn
9
Rabinovich, Elliot
9
Rudolph, Thomas
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Breugelmans, Els
8
Calvo-Porral, Cristina
8
Chebat, Jean-Charles
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
11
National Bureau of Economic Research
4
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
De Gruyter Oldenbourg
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard Graduate School of Business Administration
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
477
Journal of retailing
146
Journal of business research : JBR
126
International journal of retail & distribution management
124
The international review of retail, distribution and consumer research
120
International journal of retail and distribution management
68
European journal of operational research : EJOR
37
International journal of electronic marketing and retailing : IJEMR
36
Psychology & marketing
32
European journal of marketing : EJM
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
SpringerLink / Bücher
27
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
International journal of production economics
22
Journal of marketing
22
The journal of services marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
European retail research
16
International journal of Indian culture and business management
16
International journal of production research
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The service industries journal
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Transportation research / E : an international journal
14
Australasian marketing journal
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of marketing theory and practice
13
more ...
less ...
Source
All
ECONIS (ZBW)
4,438
USB Cologne (EcoSocSci)
30
EconStor
5
RePEc
3
OLC EcoSci
2
Showing
1
-
10
of
4,478
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
2
Unravelling the
brand
"Patanjali" : study of a flourishing Ayurvedic
brand
in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
3
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Saved in:
4
Store
brand
strength
Tyagi, Rajeev K.
- In:
Review of marketing science
4
(
2006
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
Saved in:
5
Assessing the impact of retailer store
brand
presence on manufacturer brands in an equilibrium framework
Cohen, Michael A.
;
Cotterill, Ronald W.
- In:
The journal of industrial economics
59
(
2011
)
3
,
pp. 372-395
Persistent link: https://www.econbiz.de/10009356848
Saved in:
6
Private labels and branding in Indian retail
Garg, Priyanka
- In:
Managing corporate responsibility and risk for …
,
(pp. 456-464)
.
2010
Persistent link: https://www.econbiz.de/10009259605
Saved in:
7
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
8
Consumer identification with store brands : differences between consumers according to their
brand
loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
9
The role of customer loyalty as a
brand
extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
10
Organisational culture and the creation of
brand
identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->