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~subject:"Einzelhandel"
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The role of consumer confidenc...
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Einzelhandel
Relationship marketing
64
Beziehungsmarketing
63
Consumer behaviour
61
Konsumentenverhalten
61
Kundenwert
24
Customer value
23
Customer satisfaction
17
Kundenzufriedenheit
17
Retail trade
17
Brand management
16
Distribution channel
16
Markenführung
16
Vertriebsweg
16
Marketingmanagement
15
Marketing management
14
E-commerce
13
Electronic Commerce
13
Internet marketing
13
Niederlande
13
Online-Marketing
13
Netherlands
12
Online retailing
12
Online-Handel
12
Marketing
11
Marketingtheorie
11
Dienstleistungsqualität
10
Marketing theory
10
Service quality
10
Theorie
10
Theory
10
Digitalisierung
9
Digitization
9
Data protection
8
Datenschutz
8
Direct marketing
8
Direktmarketing
8
Kundenbindungsprogramm
8
Loyalty program
8
Social Web
8
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Arbeitspapier
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English
17
Author
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Verhoef, Peter C.
17
Sloot, Laurens M.
8
Hunneman, Auke
3
Emrich, Oliver
2
Neslin, Scott A.
2
Everdingen, Yvonne Maria van
1
Gensler, Sonja
1
Inman, J. Jeffrey
1
Kannan, P. K.
1
Konuş, Umut
1
Krafft, Manfred
1
Liu, Huan
1
Lobschat, Lara
1
Malthouse, Edward C.
1
McAlister, Leigh
1
Noordhoff, Corine S.
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Sloot, Laurens
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Venkatesan, Rajkumar
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van Everdingen, Yvonne M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Retailing in the 21st century : current and future trends
2
ERIM report series research in management
1
Foundations and trends in marketing : FTMKT
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of business research : JBR
1
Journal of retailing and consumer services
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Journal of service management
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Journal of strategic marketing
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ECONIS (ZBW)
17
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1
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
2
The moderating roles of relationship quality and dependency in retailers’ new product adoption decisions
Everdingen, Yvonne Maria van
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008662388
Saved in:
3
Out-of-stock : reactions, antecedents, management solutions, and a future perspective
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 285-299)
.
2010
Persistent link: https://www.econbiz.de/10003938756
Saved in:
4
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
5
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
6
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
7
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
8
Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
Saved in:
9
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
10
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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