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~subject:"Einzelhandel"
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Einzelhandel
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Markenführung
17,004
Brand management
16,982
Werbung
13,739
Theorie
11,269
Theory
11,056
Advertising
10,323
Beziehungsmarketing
9,541
Relationship marketing
9,530
Markenimage
9,181
Markenartikel
9,114
Brand image
9,024
Brand
8,020
Werbewirkung
7,881
Advertising effects
7,656
USA
6,449
Deutschland
6,420
Online-Marketing
6,376
Internet marketing
6,315
United States
6,103
Social Web
5,690
Social web
5,684
Customer satisfaction
5,539
Kundenzufriedenheit
5,539
Online-Handel
5,490
Online retailing
5,476
Germany
5,403
Retail trade
4,386
Dienstleistungsqualität
4,361
Service quality
4,359
Marketingmanagement
4,062
Marketing management
4,007
Electronic Commerce
3,760
E-commerce
3,611
Verbraucherverhalten
3,579
Experiment
3,564
Emotion
3,495
Marketing
3,431
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Undetermined
1,988
Free
752
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Article
3,358
Book / Working Paper
1,147
Journal
13
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Article in journal
3,122
Aufsatz in Zeitschrift
3,122
Aufsatz im Buch
231
Book section
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Graue Literatur
228
Non-commercial literature
228
Hochschulschrift
161
Working Paper
151
Arbeitspapier
146
Thesis
117
Collection of articles of several authors
55
Conference paper
55
Konferenzbeitrag
55
Sammelwerk
55
Aufsatzsammlung
36
Bibliografie enthalten
33
Bibliography included
33
Konferenzschrift
17
Case study
16
Fallstudie
16
Dissertation u.a. Prüfungsschriften
13
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
8
Market information
7
Marktinformation
7
Statistik
6
Amtsdruckschrift
5
Government document
5
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5
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4
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3
Elektronischer Datenträger als Beilage
3
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English
4,196
German
272
Undetermined
24
French
6
Polish
6
Italian
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Norwegian
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Spanish
3
Swedish
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Danish
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Czech
1
Dutch
1
Russian
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Author
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Grewal, Dhruv
25
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
22
Schramm-Klein, Hanna
22
Swoboda, Bernhard
21
Martínez-López, Francisco J.
20
Das, Gopal
18
Zielke, Stephan
16
Gijsbrechts, Els
15
Ailawadi, Kusum L.
14
Roggeveen, Anne L.
14
Gil Saura, Irene
13
Steinmann, Sascha
13
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Teller, Christoph
12
Campo, Katia
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Chintagunta, Pradeep K.
10
Morschett, Dirk
10
Richards, Timothy J.
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Burt, Steven
9
Dabija, Dan-Cristian
9
Dekimpe, Marnik G.
9
Dennis, Charles
9
Gielens, Katrijn
9
Rabinovich, Elliot
9
Rudolph, Thomas
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Chebat, Jean-Charles
8
Cliquet, Gérard
8
Geyskens, Inge
8
Gröppel-Klein, Andrea
8
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Institution
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Springer Fachmedien Wiesbaden
11
National Bureau of Economic Research
5
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Institut für Handelsforschung <Köln>
2
Nordic Council of Ministers
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Axel Springer AG / Marketing Anzeigen
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
De Gruyter Oldenbourg
1
Deutsche Bundesbank
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard Graduate School of Business Administration
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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Published in...
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Journal of retailing and consumer services
479
Journal of retailing
139
Journal of business research : JBR
130
International journal of retail & distribution management
123
The international review of retail, distribution and consumer research
116
International journal of retail and distribution management
68
European journal of operational research : EJOR
38
International journal of electronic marketing and retailing : IJEMR
34
Psychology & marketing
32
European journal of marketing : EJM
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
SpringerLink / Bücher
27
International journal of consumer studies
22
The journal of services marketing
22
International journal of production economics
21
Journal of marketing
21
Journal of the Academy of Marketing Science
21
Marketing intelligence & planning
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
International journal of production research
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
European retail research
16
International journal of Indian culture and business management
16
Journal of strategic marketing
16
Production and operations management : an international journal of the Production and Operations Management Society
16
The journal of product & brand management
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The service industries journal
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Transportation research / E : an international journal
14
Australasian marketing journal
13
History of retailing and consumption
13
Manufacturing & service operations management : M & SOM
13
Omega : the international journal of management science
13
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Source
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ECONIS (ZBW)
4,474
USB Cologne (EcoSocSci)
34
EconStor
5
RePEc
3
OLC EcoSci
2
Showing
1
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articles prioritized
date (newest first)
date (oldest first)
1
Role of
advertising
and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
The effect of perceived
advertising
effort on
brand
perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
3
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
4
When should a retailer invest in
brand
advertising
?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
5
Can
advertising
creativity
affect
product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
6
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
7
Impact of
brand
image on consumer decision making process towards retailer shops in Kathmandu Valley
Guragain, Prashant
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
3
,
pp. 98-111
Persistent link: https://www.econbiz.de/10014495024
Saved in:
8
The impact of different touchpoints on
brand
consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
9
The amplifying effect of branded queries on
advertising
in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
10
Influences of the spokes-character on
brand
equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
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