Narrow search
Showing 1 - 10 of 566
Cover Image
A combined approach for segment-specific analysis of market basket data
Boztuğ, Yasemin; Reutterer, Thomas - 2006
cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase …
Persistent link: https://www.econbiz.de/10010272734
Cover Image
Innovation and trends in olfactory marketing : a review of the literature
Chatterjee, Shuvam; Bryła, Paweł - In: Journal of economics & management 44 (2022) 1, pp. 210-235
Aim/purpose - Olfactory marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure … literature. Findings - This article advances knowledge on the topic of fragrance marketing and proposes an integrative framework …. Originality/value/contribution - The study assists marketers in understanding the im- pact of olfactory marketing in increasing …
Persistent link: https://www.econbiz.de/10014324922
Cover Image
A combined approach for segment-specific analysis of market basket data
Boztuğ, Yasemin (contributor);  … - 2006
cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase … to the global (segment-unspecific) model. -- Marketing ; Choice Models ; Market Basket Analysis ; Cross-Category Effects …
Persistent link: https://www.econbiz.de/10003324213
Cover Image
Slotting allowances and manufacturers' retail sales effort
Foros, Øystein; Kind, Hans Jarle; Sand, Jan Yngve - In: Southern economic journal 76 (2009) 1, pp. 266-282
Persistent link: https://www.econbiz.de/10003880428
Cover Image
Information technology adoption models in retailing industry
Su, Hsiang-ting; Fu, Hsin-pin - In: International journal of management, economics and … 4 (2015) 1, pp. 32-41
' satisfaction, creating loyal customers, and result in favorable word-of-mouth marketing. This enterprise intercompany transfer …
Persistent link: https://www.econbiz.de/10010491797
Cover Image
Shop around and you pay more
Yan, Ji; Tian, Kun; Dixon, Huw; Heravi, Saeed M.; … - 2014
We examine the relationship between the prices paid by households and their shopping patterns measured in terms of shopping frequency and the range of stores visited. We use the TNS data which allows us to control for household heterogeneity. The main contribution of the paper is that we find...
Persistent link: https://www.econbiz.de/10010393118
Cover Image
Using Transaction Data for Payment Analysis to Optimize Cash Handling in Retailing
Buhr, Carl-Christian - 2011
A method to generate hypotheses on consumer payment behavior from market basket data is presented with which retailers can predict future cash requirements. This could help retailers to minimize the costs of cash management through rationalization and may also encourage the introduction of new...
Persistent link: https://www.econbiz.de/10013130006
Cover Image
Detecting Empty Shelves in Retailing Through Time-Oriented Analysis of Market Basket Data
Buhr, Carl-Christian - 2011
Either empty inventories or empty shelves can cause stock-outs in retailing. Both can occur independently from each other, entail different kinds of damages and thus call for different counter measures. As such a counter measure, this paper presents a method to detect empty shelves through...
Persistent link: https://www.econbiz.de/10013130012
Cover Image
A Model to Improve the Estimation of Baseline Retail Sales
Rengifo, Erick W. - 2011
This paper develops more accurate and robust baseline sales estimates (sales in the absence of price promotion) using a dynamic linear model (DLM) enhanced with a multiple structural change model (MSCM). We first discuss the value of utilizing aggregated (chain-level) vs. disaggregated...
Persistent link: https://www.econbiz.de/10013131318
Cover Image
Customer Loyalty : Influences on Three Types of Retail Stores’ Shoppers
Li, Mei-Lien - 2012
examines the relationship of shoppers' characteristics and behavior, and customers' perception of marketing strategy (product … different marketing strategies (price deals, distribution intensity) and relationship quality (customer satisfaction, trust …
Persistent link: https://www.econbiz.de/10013113584