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A combined approach for segment-specific analysis of market basket data
Boztuğ, Yasemin; Reutterer, Thomas - 2006
cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase …
Persistent link: https://www.econbiz.de/10010272734
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Innovation and trends in olfactory marketing : a review of the literature
Chatterjee, Shuvam; Bryła, Paweł - In: Journal of economics & management 44 (2022) 1, pp. 210-235
Aim/purpose - Olfactory marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure … literature. Findings - This article advances knowledge on the topic of fragrance marketing and proposes an integrative framework …. Originality/value/contribution - The study assists marketers in understanding the im- pact of olfactory marketing in increasing …
Persistent link: https://www.econbiz.de/10014324922
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Institutional Real Estate Funds : Retail Beats Office and German Focus Beats European Focus
Piazolo, Daniel - 2013
German open-ended real estate funds have net asset values that sum up to €120 bln invested in Germany and abroad. To increase transparency in this dominant investment sector within Germany, IPD has extended the available performance fund indices and now publishes a fund indicator covering the...
Persistent link: https://www.econbiz.de/10013088704
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Role of IT capacity in customer churn for electronic retailers in oligopoly market using game theory approach
Esmaeili, Maryam; Vatankhah, Sahar - In: International journal of business information systems : … 45 (2024) 4, pp. 503-518
Persistent link: https://www.econbiz.de/10015061812
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A combined approach for segment-specific analysis of market basket data
Boztuğ, Yasemin (contributor);  … - 2006
cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase … to the global (segment-unspecific) model. -- Marketing ; Choice Models ; Market Basket Analysis ; Cross-Category Effects …
Persistent link: https://www.econbiz.de/10003324213
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Slotting allowances and manufacturers' retail sales effort
Foros, Øystein; Kind, Hans Jarle; Sand, Jan Yngve - In: Southern economic journal 76 (2009) 1, pp. 266-282
Persistent link: https://www.econbiz.de/10003880428
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Information technology adoption models in retailing industry
Su, Hsiang-ting; Fu, Hsin-pin - In: International journal of management, economics and … 4 (2015) 1, pp. 32-41
' satisfaction, creating loyal customers, and result in favorable word-of-mouth marketing. This enterprise intercompany transfer …
Persistent link: https://www.econbiz.de/10010491797
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Shop around and you pay more
Yan, Ji; Tian, Kun; Dixon, Huw; Heravi, Saeed M.; … - 2014
We examine the relationship between the prices paid by households and their shopping patterns measured in terms of shopping frequency and the range of stores visited. We use the TNS data which allows us to control for household heterogeneity. The main contribution of the paper is that we find...
Persistent link: https://www.econbiz.de/10010393118
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Using Transaction Data for Payment Analysis to Optimize Cash Handling in Retailing
Buhr, Carl-Christian - 2011
A method to generate hypotheses on consumer payment behavior from market basket data is presented with which retailers can predict future cash requirements. This could help retailers to minimize the costs of cash management through rationalization and may also encourage the introduction of new...
Persistent link: https://www.econbiz.de/10013130006
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Detecting Empty Shelves in Retailing Through Time-Oriented Analysis of Market Basket Data
Buhr, Carl-Christian - 2011
Either empty inventories or empty shelves can cause stock-outs in retailing. Both can occur independently from each other, entail different kinds of damages and thus call for different counter measures. As such a counter measure, this paper presents a method to detect empty shelves through...
Persistent link: https://www.econbiz.de/10013130012