Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Einzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Buy four get 30% off : how con...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Einzelhandel
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,613
Theory
9,444
Relationship marketing
9,114
Beziehungsmarketing
9,070
Brand management
7,606
Markenführung
7,556
Brand image
6,723
Markenimage
6,678
Customer satisfaction
5,677
Online-Handel
5,611
Online retailing
5,600
Kundenzufriedenheit
5,504
USA
5,042
Social Web
4,767
Social web
4,764
United States
4,753
Online-Marketing
4,577
Internet marketing
4,564
Service quality
4,380
Brand
4,345
Retail trade
4,344
Markenartikel
4,333
Dienstleistungsqualität
4,330
Deutschland
4,220
Germany
3,870
Werbewirkung
3,713
Advertising effects
3,673
Electronic Commerce
3,649
Verbraucherverhalten
3,617
E-commerce
3,546
Experiment
3,403
Emotion
3,217
Advertising
3,166
Werbung
3,069
Pricing strategy
3,056
Preismanagement
3,051
Privater Konsum
2,895
more ...
less ...
Online availability
All
Undetermined
1,971
Free
739
Type of publication
All
Article
3,310
Book / Working Paper
1,061
Journal
15
Type of publication (narrower categories)
All
Article in journal
3,100
Aufsatz in Zeitschrift
3,100
Graue Literatur
215
Non-commercial literature
215
Aufsatz im Buch
209
Book section
209
Hochschulschrift
150
Working Paper
146
Arbeitspapier
137
Thesis
111
Collection of articles of several authors
51
Sammelwerk
51
Conference paper
49
Konferenzbeitrag
49
Aufsatzsammlung
33
Bibliografie enthalten
29
Bibliography included
29
Konferenzschrift
16
Collection of articles written by one author
13
Sammlung
13
Case study
12
Fallstudie
12
Conference proceedings
8
Dissertation u.a. Prüfungsschriften
8
Market information
7
Marktinformation
7
Statistik
7
Statistics
6
Lehrbuch
5
Textbook
5
Amtsdruckschrift
4
Government document
4
Accompanied by computer file
3
Elektronischer Datenträger als Beilage
3
Handbook
3
Handbuch
3
Fallstudiensammlung
2
Reprint
2
Advisory report
1
Bericht
1
more ...
less ...
Language
All
English
4,118
German
237
Undetermined
10
French
5
Italian
5
Polish
4
Norwegian
3
Danish
2
Spanish
2
Swedish
2
Czech
1
Dutch
1
Russian
1
more ...
less ...
Author
All
Grewal, Dhruv
28
Gázquez-Abad, Juan Carlos
25
Pantano, Eleonora
22
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
20
Das, Gopal
17
Swoboda, Bernhard
17
Gijsbrechts, Els
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Ailawadi, Kusum L.
13
Steinmann, Sascha
13
Khare, Arpita
12
Nordfält, Jens
12
Rajagopal
12
Sands, Sean
12
Teller, Christoph
12
Campo, Katia
11
Diallo, Mbaye Fall
11
Gil Saura, Irene
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Kind, Hans Jarle
10
Wagner, Gerhard
10
Brengman, Malaika
9
Breugelmans, Els
9
Dekimpe, Marnik G.
9
Dennis, Charles
9
Foros, Øystein
9
Geyskens, Inge
9
Ieva, Marco
9
Rabinovich, Elliot
9
Rudolph, Thomas
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Bang, Nguyen
8
Calvo-Porral, Cristina
8
Chebat, Jean-Charles
8
Gielens, Katrijn
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
4
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
474
Journal of retailing
141
Journal of business research : JBR
124
International journal of retail & distribution management
118
The international review of retail, distribution and consumer research
113
International journal of retail and distribution management
68
European journal of operational research : EJOR
41
International journal of electronic marketing and retailing : IJEMR
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Psychology & marketing
32
International journal of production economics
29
European journal of marketing : EJM
27
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
24
International journal of consumer studies
22
Journal of marketing
21
SpringerLink / Bücher
21
The journal of services marketing
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Production and operations management : an international journal of the Production and Operations Management Society
18
The journal of consumer marketing
18
International journal of production research
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
European retail research
16
International journal of Indian culture and business management
16
Cogent business & management
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of marketing research : JMR
13
Technological forecasting & social change : an international journal
13
The service industries journal
13
Springer Proceedings in Business and Economics
12
The journal of product & brand management
12
Australasian marketing journal
11
more ...
less ...
Source
All
ECONIS (ZBW)
4,346
USB Cologne (EcoSocSci)
26
EconStor
9
RePEc
3
OLC EcoSci
2
Showing
1
-
10
of
4,386
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fake
discounts
drive real revenues in retail
Ngwe, Donald
-
2018
Persistent link: https://www.econbiz.de/10011931556
Saved in:
2
Restrictively framed promotions hurt retailers : the role of
promotion
induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
3
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
4
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
5
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
6
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
7
When and how should retailers rationalize the size and duration of price
discounts
?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
8
A fresh look at consumers' discounting of
discounts
in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
9
Virtual bundling with quantity
discounts
: when low purchase price does not lead to smart-shopper feelings
Pechpeyrou, Pauline de
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 707-723
Persistent link: https://www.econbiz.de/10009786041
Saved in:
10
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
