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Evanschitzky, Heiner; Wangenheim, Florian von; … - In: Journal of retailing 88 (2012) 3, pp. 356-366

Persistent link: https://www.econbiz.de/10009622995

Is paid search overrated? : when bricks-and-mortar-only retailers should not use paid search

Schlangenotto, Darius; Kundisch, Dennis; Wünderlich, … - In: Electronic markets : the international journal on … 28 (2018) 4, pp. 407-421

Persistent link: https://www.econbiz.de/10012003962

Consumer responses to paid search : empirical evidence from a bricks-and-mortar retailer

Schlangenotto, Darius - 2018

Suchmaschinenmarketing (Paid Search) stellt eines der beliebtesten Online-Werbeinstrumente dar. In den vergangenen Jahren entstanden vielfältige Forschungsarbeiten, welche Suchmaschinenmarketing aus einer wissenschaftlichen Perspektive analysieren. Trotz der hohen wissenschaftlichen...

Persistent link: https://www.econbiz.de/10011871926

Facilitating retail customers' use of AI-based virtual assistants : a meta-analysis

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Persistent link: https://www.econbiz.de/10015065223