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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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The Price distribution of consumer goods in retail markets
Kaldasch, Joachim - In: International journal of economics and financial issues … 13 (2023) 5, pp. 52-58
Persistent link: https://www.econbiz.de/10014417893
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A netnography approach on the daily local-guided shopping tour experiences of travellers : an unexplored facet of the sharing economy
Atsız, Ozan; Seyitoğlu, Faruk - In: Journal of vacation marketing 29 (2023) 1, pp. 103-118
Persistent link: https://www.econbiz.de/10014246954
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Out-Of-Stocks im Handel : Einflussfaktoren und Kundenreaktionsmuster
Helm, Roland; Stölzle, Wolfgang - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 3, pp. 306-325
Persistent link: https://www.econbiz.de/10003392273
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Towards a dynamic analysis of multiple-store shopping : evidence from Spanish panel data
Martínez-Caraballo, Noemí; Salvador, Manuel; Berné, … - In: Journal of business economics and management 14 (2013) 1, pp. 182-199
Persistent link: https://www.econbiz.de/10009732723
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Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne - In: The journal of product & brand management 22 (2013) 4, pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
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Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data
Martínez-Caraballo, Noemí; Salvador, Manuel; Berné, … - 2011
Persistent link: https://www.econbiz.de/10010429445
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Out-of-stock situations within retail shops : influential factors and customer reaction patterns
Helm, Roland; Stölzle, Wolfgang - In: Yearbook of marketing and consumer research 5 (2007), pp. 64-82
Persistent link: https://www.econbiz.de/10003747244
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Out-of-Stocks im Handel : Einflussfaktoren und Kundenreaktionsmuster
Helm, Roland; Stölzle, Wolfgang - 2005
Persistent link: https://www.econbiz.de/10003112127
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Drivers of Product Expiration in Consumer Packaged Goods Retailing
Akkas, Arzum - 2017
Product expiration is an important problem in the consumer packaged goods (CPG) industry costing 1-2% of gross retail sales and eroding industry profits substantially. It can be caused by several factors related to store operations, supply chain practices, and product demand characteristics....
Persistent link: https://www.econbiz.de/10012940782