This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to...

"Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in...

1. Introduction / Malobi Mukherjee, Richard Cuthbertson and Elizabeth Howard -- 2. Transformations in Thailand's retailing landscape : public policies, regulations and strategies / Boonying Kongarchapatara and Randall Shannon -- 3. Retail trade public policies and initiatives in Malaysia /...