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~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Brand management
17,500
Markenführung
17,086
Werbung
13,788
Online-Marketing
12,947
Internet marketing
12,837
Theorie
11,630
Theory
11,422
Advertising
11,258
Brand image
11,047
Markenimage
10,930
Relationship marketing
10,347
Beziehungsmarketing
10,304
Markenartikel
9,149
Social Web
8,790
Social web
8,781
Brand
8,109
Werbewirkung
7,918
Advertising effects
7,692
USA
6,976
Deutschland
6,958
United States
6,561
Online-Handel
6,208
Online retailing
6,194
Customer satisfaction
5,971
Germany
5,947
Kundenzufriedenheit
5,789
Electronic Commerce
4,992
Marketingmanagement
4,899
Marketing management
4,859
E-commerce
4,727
Retail trade
4,552
Service quality
4,536
Dienstleistungsqualität
4,482
Marketing
4,279
Experiment
3,713
Verbraucherverhalten
3,588
Viral marketing
3,567
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Online availability
All
Undetermined
2,042
Free
773
Type of publication
All
Article
3,450
Book / Working Paper
1,174
Journal
16
Type of publication (narrower categories)
All
Article in journal
3,203
Aufsatz in Zeitschrift
3,203
Aufsatz im Buch
242
Book section
242
Graue Literatur
234
Non-commercial literature
234
Hochschulschrift
166
Working Paper
157
Arbeitspapier
152
Thesis
119
Collection of articles of several authors
57
Sammelwerk
57
Conference paper
55
Konferenzbeitrag
55
Aufsatzsammlung
36
Bibliografie enthalten
33
Bibliography included
33
Case study
19
Fallstudie
19
Konferenzschrift
17
Dissertation u.a. Prüfungsschriften
13
Collection of articles written by one author
12
Sammlung
12
Conference proceedings
8
Market information
7
Marktinformation
7
Statistik
6
Statistics
5
Amtsdruckschrift
4
Government document
4
Lehrbuch
4
Accompanied by computer file
3
Elektronischer Datenträger als Beilage
3
Handbook
3
Handbuch
3
Reprint
3
Systematic review
3
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3
Übersichtsarbeit
3
Guidebook
2
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English
4,309
German
280
Undetermined
25
French
6
Polish
6
Italian
5
Norwegian
3
Spanish
3
Swedish
3
Danish
2
Czech
1
Dutch
1
Russian
1
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Author
All
Grewal, Dhruv
25
Pantano, Eleonora
25
Gázquez-Abad, Juan Carlos
23
Schramm-Klein, Hanna
22
Swoboda, Bernhard
22
Martínez-López, Francisco J.
20
Das, Gopal
18
Zielke, Stephan
16
Gijsbrechts, Els
15
Gil Saura, Irene
15
Ailawadi, Kusum L.
14
Roggeveen, Anne L.
14
Steinmann, Sascha
13
Dennis, Charles
12
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Teller, Christoph
12
Campo, Katia
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Bang, Nguyen
10
Chintagunta, Pradeep K.
10
Dekimpe, Marnik G.
10
Morschett, Dirk
10
Wagner, Gerhard
10
Brengman, Malaika
9
Burt, Steven
9
Dabija, Dan-Cristian
9
Geyskens, Inge
9
Gielens, Katrijn
9
Rabinovich, Elliot
9
Rudolph, Thomas
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Breugelmans, Els
8
Chebat, Jean-Charles
8
Cliquet, Gérard
8
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Institution
All
Springer Fachmedien Wiesbaden
11
National Bureau of Economic Research
6
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Institut für Handelsforschung <Köln>
2
Nordic Council of Ministers
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Axel Springer AG / Marketing Anzeigen
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Cape Town / Technical Management Services
1
Center of Market Oriented Product and Production Management
1
Central Co-Operative Council
1
De Gruyter Oldenbourg
1
Deutsche Bundesbank
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard Graduate School of Business Administration
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Published in...
All
Journal of retailing and consumer services
486
Journal of retailing
142
Journal of business research : JBR
130
International journal of retail & distribution management
125
The international review of retail, distribution and consumer research
118
International journal of retail and distribution management
68
International journal of electronic marketing and retailing : IJEMR
40
European journal of operational research : EJOR
39
Psychology & marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing : EJM
30
SpringerLink / Bücher
27
International journal of production economics
24
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
Journal of marketing
22
The journal of services marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Marketing intelligence & planning
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
International journal of production research
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
European retail research
16
International journal of Indian culture and business management
16
Journal of strategic marketing
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Cogent business & management
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The service industries journal
15
History of retailing and consumption
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Technological forecasting & social change : an international journal
14
Transportation research / E : an international journal
14
Australasian marketing journal
13
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Source
All
ECONIS (ZBW)
4,594
USB Cologne (EcoSocSci)
35
EconStor
5
OLC EcoSci
3
RePEc
3
Showing
1
-
10
of
4,640
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of
advertising
and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
The effect of perceived
advertising
effort on
brand
perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
3
The amplifying effect of branded queries on
advertising
in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
4
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
5
When should a retailer invest in
brand
advertising
?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
6
Can
advertising
creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
7
Impact of
brand
image on consumer decision making process towards retailer shops in Kathmandu Valley
Guragain, Prashant
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
3
,
pp. 98-111
Persistent link: https://www.econbiz.de/10014495024
Saved in:
8
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
9
Influences of the spokes-character on
brand
equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
10
The role of
advertising
, distribution intensity and store image in achieving global
brand
loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
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