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Einzelhandel
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
3
Lieferkette
3
Markenführung
3
Retail trade
3
Supply chain
3
Theorie
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Theory
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Beziehungsmarketing
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Brand
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Distribution channel
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Garantie
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Handelsmarke
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Markenartikel
2
Money-back guarantee
2
Relationship marketing
2
Store brand
2
Vertriebsweg
2
Warranty
2
Agency selling
1
Automotive industry
1
Beschwerdemanagement
1
Betriebliche Kreislaufwirtschaft
1
Brand image
1
COVID-19
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China
1
Competition
1
Complaint management
1
Consumer switch
1
Cooperative promotion
1
Coping strategy
1
Coping-Strategie
1
Coronavirus
1
Corporate confidence
1
Corporate resilience
1
Customer return
1
Dynamic promotion
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Einzelhandelspreis
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Bin, Liu
2
Huang, Lingchen
2
Huang, Zongsheng
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Feng, Ting
1
Rong, Zhang
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Journal of retailing and consumer services
2
European journal of operational research : EJOR
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ECONIS (ZBW)
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Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng
;
Feng, Ting
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
Saved in:
2
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
3
Channel strategies for competing retailers : whether and when to introduce live stream?
Huang, Lingchen
;
Bin, Liu
;
Rong, Zhang
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 413-426
Persistent link: https://www.econbiz.de/10014456278
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