Brands’ perspectives on consumption and consumers have strongly changed during the pandemic because, lately, they have … discourse delivered by retailers on the market to answer consumers’ needs. There are two types of perspectives to be considered … May 16, 2020, plus another month afterward to observe the consequences of brands’ attitudes towards consumers. …

We study the entrance in a retail market of consumers who are less elastic because of hurriedness and lack of … of hygiene products demanded by more experienced and elastic consumers as well. We estimate that the number of newborns …