Both on their home markets, as well as on the emerging ones – the case of Cluj-Napoca, Romania – European retailers face a new situation, by excellence a challenging one. On the one side, the competitive market has been in a continuous and constant expansion for several years and on the...

When physically similar products, of similar quality, are offered by retailers both online and offline, we often observe that the dispersion in prices of these products online is greater than the price dispersion offline. This observation runs counter to early theories that suggested price...

In this paper, we study the role of point-of-sale (POS) marketing mix variables in explaining variation in brand shares (i) at different retail formats, and (ii) across national and store brands in different price tiers. Stores in different retail formats differ in their positioning, the...

We study differences in the effects of prices, non-price promotions, and brand line length on brand shares at different retail formats. Our conceptual framework rests on the presence of trip level fixed and category level variable utility components and shows how the trade-off between these...

Objectives: In view of growing interest in alternative retail channels and critiques of conventional consumer behaviour, this study aims to explore motivations underlying second-hand shopping, to categorize different types of second-hand shoppers and to describe implications for both research...