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Usage experience with decision aids and evolution of online purchase behavior

Shi, Savannah Wei; Zhang, Jie - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 871-882

Persistent link: https://www.econbiz.de/10010468382

Basket composition and choice among direct channels : a latent state model of shopping costs

Kalyanam, Kirthi; Lenk, Peter J.; Rhee, Eddie - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 69-88

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Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com

Kalyanam, Kirthi; McAteer, John; Marek, Jonathan; … - In: Quantitative marketing and economics : QME 16 (2018) 1, pp. 1-42

Persistent link: https://www.econbiz.de/10011886112

Environmental trends : future store technologies and their impact on grocery retailing

Kalyanam, Kirthi; Lal, Rajiv; Wolfram, Gerd - In: Retailing in the 21st century : current and future trends, (pp. 141-158). 2010

Persistent link: https://www.econbiz.de/10003936896

Future store technologies and their impact on grocery retailing

Kalyanam, Kirthi; Lal, Rajiv; Wolfram, Gerd - In: Retailing in the 21st century : current and future trends, (pp. 95-112). 2006

Persistent link: https://www.econbiz.de/10003146627

How technology is changing retail

Shankar, Venkatesh; Kalyanam, Kirthi; Setia, Pankaj; … - In: Journal of retailing 97 (2021) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10012514564

Cross Channel Effects of Search Engine Advertising on Brick & Mortar Retail Sales : Meta Analysis of Large Scale Field Experiments on Google.com

Kalyanam, Kirthi; McAteer, John; Marek, Jonathan; … - 2017

Abstract We investigate the cross channel effects of search engine advertising on Google.com on sales in brick and mortar retail stores. Obtaining causal and actionable estimates in this context is challenging: Brick and mortar store sales vary widely on a weekly basis; offline media dominate...

Persistent link: https://www.econbiz.de/10014035623