Purpose - The study explores the retail utility of customers purchasing through alternate retail channel. The study examines usefulness for product information search and their previous purchase satisfaction on their frequencies of product information search and product purchase behaviour for...

Purpose - This study is to examine the influence of consumers’ perceptions of retail usefulness for product information search and their previous purchase satisfaction on their frequencies of product information search and product purchase behaviour for apparel. The investigation of these...

Purpose - The objectives of this research is to propose and test an effective conceptual model using selected behavioural constructs: "coercive power sources," "non-coercive power sources," "economic satisfaction," "non-economic satisfaction," "trust," "cooperation," "switching costs," and...