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Retail in Poland : new challenges and new strategies

Domański, Tomasz - In: European retail research 25 (2011) 1, pp. 141-180

Persistent link: https://www.econbiz.de/10009154096

In-store shoping behavior : a cross-cultural comparison in Italy, France and Poland

Vianelli, Donata; Dianoux, Christian; Domański, Tomasz; … - In: Journal of East-West business 13 (2007) 2/3, pp. 115-142

Persistent link: https://www.econbiz.de/10003481696

In-store shoping behavior : a cross-cultural comparison in Italy, France and Poland

Vianelli, Donata; Dianoux, Christian; Domański, Tomasz; … - In: Market entry and operational decision making in …, (pp. 115-142). 2006

Persistent link: https://www.econbiz.de/10003525097

Innovation and trends in olfactory marketing : a review of the literature

Chatterjee, Shuvam; Bryła, Paweł - In: Journal of economics & management 44 (2022) 1, pp. 210-235

Aim/purpose - Olfactory marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure that consumers are more involved in the purchase decision-making process. This paper aims to review the studies involved in consumer purchase intentions influenced by fragrance...

Persistent link: https://www.econbiz.de/10014324922

Mapping consumers' semi-conscious decisions with the use of ZMET in a retail market setup

Chatterjee, Shuvam; Bryła, Paweł - In: Decision : official journal of Indian Institute of … 50 (2023) 2, pp. 221-232

Persistent link: https://www.econbiz.de/10014381612

Olfactory marketing as a technological innovation tool for the Indian retail industry : a study of Shoppers Stop retail store in Kolkata, India

Chatterjee, Shuvam; Bryła, Paweł - In: International journal of Indian culture and business … 31 (2024) 3, pp. 261-273

Persistent link: https://www.econbiz.de/10015064627