There exists large geographic variation in the distribution of local retail establishments in emerging markets. With the rapid development of the mobile internet in recent years, consumers in underdeveloped markets have gained access to mobile shopping. This paper examines whether the usage of...

This research conducts a first empirical investigation into the effect of mobile social app usage on consumers’ decisions to visit offline stores, and how such an effect varies across consumers and carries over time. Our analysis combines a dataset of mobile app usage at the individual...