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Increase in sales due to in-store display
Chevalier, Michel - In: Journal of marketing research : JMR 12 (1975) 4, pp. 426-431
Persistent link: https://www.econbiz.de/10001994419
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Substitution patterns as a result of display in the product category
Chevalier, Michel - In: Journal of retailing 51 (1975/1976) 4, pp. 65-72,88
Persistent link: https://www.econbiz.de/10001994441
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Retail promotions as a function of trade promotions : a descriptive analysis
Chevalier, Michel; Curhan, Ronald C. - In: Sloan management review 18 (1976) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10001994429