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Marketing strategies, financial structure, and innovation in U.K. retailing
Doyle, Peter; Cook, David - In: Journal of business research : JBR 8 (1980) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10002086601
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A review of in-store experiments
Doyle, Peter; Gidengil, B. Zeki - In: Journal of retailing 53 (1977) 2, pp. 47-62
Persistent link: https://www.econbiz.de/10002086623
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A model for optimizing retail space allocations
Corstjens, Marcel; Doyle, Peter - In: Management science : journal of the Institute for … 27 (1981) 7, pp. 822-833
Persistent link: https://www.econbiz.de/10002036303