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Einzelhandelspreis
Consumer behaviour
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sensory marketing
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Retailer pricing and competitive effects
Kopalle, Praveen K.
;
Biswas, Dipayan
;
Chintagunta, …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10003834502
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2
Consumer choices under product option framing : loss aversion principles or sensitivity to price differentials?
Biswas, Dipayan
;
Grau, Stacy Landreth
- In:
Psychology & marketing
25
(
2008
)
5
,
pp. 399-415
Persistent link: https://www.econbiz.de/10003735871
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