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Einzelhandelspreis
Spain
13
Spanien
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Consumer behaviour
10
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Beziehungsmarketing
6
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Relationship marketing
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Destinationsmanagement
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Einzelhandel
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Information sources
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Marketingmanagement
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Social web
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Store design
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Confidence
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Cultural heritage
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Food retailing
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Hotel industry
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Martínez-Ruiz, María Pilar
2
Mollá Descals, Alejandro
2
González-Benito, Óscar
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Gómez-Borja, Miguel Ángel
1
Rojo-Álvarez, José Luis
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Decision support systems : DSS ; the international journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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Retail pricing decisions and product category competitive structure
González-Benito, Óscar
;
Martínez-Ruiz, María Pilar
; …
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10003953524
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2
Using support vector semiparametric regression to estimate the effects of pricing on brand substitution
Martínez-Ruiz, María Pilar
;
Mollá Descals, Alejandro
; …
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 533-557
Persistent link: https://www.econbiz.de/10003746194
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