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status, health status, and educational attainment. We summarize related economic literature and crystallize a framework for …
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exploring Boomers' demographics and influence on the marketing community and outlining some of the best practices to which … marketers can look when building programs and offers for Boomers. Findings – By 2010, one‐third of the US population will be …
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housing in the coming decades. The population is rapidly ageing; pension income is becoming more prevalent; and attitudes are …
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