Purpose – The purpose of this paper is to reinterpret and test empirically Newman's model of voter's choice behavior, where three elements influencing the choice of a given candidate were included: the media's role in the election; cognitive reasons to vote for; and emotional feelings toward...

Purpose – The purpose of this paper is to provide an evaluation of a newspaper insert survey and web‐based voter surveys associated with the same newspaper, conducted before and after the 2004 US presidential election. Design/methodology/approach – The study compares response rates,...