We explore how public opinion polls affect candidates' campaign spending in political competition. Generally, polls lead to (more) asymmetric behavior. Under a majority rule there always exists an equilibrium in which the initially more popular candidate invests more in the campaign and thereby...

I develop a formal model of political campaigns in which candidates choose how to distribute their resources over two different policy issues. I assume that campaigning on an issue has two simultaneous effects, both rooted in social and cognitive psychology: It increases the perceived quality of...

In this paper I develop a formal theory of campaign communications. Voters have priors about the quality of candidates' policies in the different policy issues and about the issues’ relative importance. Candidates spend time or money (TV ads, public speeches, etc.) in an effort to influence...