Seit den wegbereitenden Arbeiten von Pine (1991, 1993) haben sich zahlreiche wissenschaftliche Beiträge mit den theoretischen Aspekten der Mass Customization befasst. Nach vielen positiv gestimmten Arbeiten hinsichtlich des Nutzens und der Erfolgsaussichten der Mass Customization werden diese...

Zunehmende Individualisierung der Nachfrage verbunden mit einem steigenden Preisdruck stellt für Unternehmen eine wesentliche wettbewerbsstrategische Herausforderung dar. Die Strategie der Mass Customization stellt als Reaktion eine Konzeption zur Verfügung, die für jeden Kunden genau das...

Die Ergebnisse der Electronic Commerce Enquête 97/98 (ECE), einer umfangreichen empirischen Erhebung im deutschsprachigen Raum aus Unternehmenssicht, verdeutlichen eine große Diskrepanz zwischen den theoretisch erklärbaren großen Potentialen des World-Wide Webbasierten Electronic Commerce...

Internet auctions for consumers are among the most popular and most successful business models in electronic commerce. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing instrument of suppliers. Even though it is a key success factor from a...

The main results of our indirect evolutionary approach to trust in large interactions suggest that trsutworthiness must be detectable if good conduct in trust-relationships is to survive. According to theoretical reasoning there is a niche then for an organization offering a possibly costly...

Least-Unmatched Price Auctions have become a popular format of TV and radio shows. Increasingly,they are also applied in internet trading. In these auctions the lowest single (unique)bid wins. We analyze the game-theoretic solution of least unmatched price auctions when prize,bidding cost and...

Online trading has become an important topic in research and general public. As current trading platforms like eBay or Amazon usually require human interaction, these platforms haver several drawbacks when the trading process is completely automated using software agents. This paper outlines the...

The fact that an electronic market (EM)belongs to a specific market place operatorresults in specific objectives of itsmarketing. The main question is: How canan operator promote the performance ofhis market place ?The central task of an EM is the coordinationof supply and demand....

Electronic commerce is on the way! Thegrowth of worldwide data networks isopening an enormous potential for commercialtransactions in virtual marketplaces.Now that the Internet and otheron-line services have grown so rapidly,business activities aided by electroniccommunications and information...