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Harnessing the power of the Oh-So-Social Web
Bernoff, Josh; Li, Charlene - 2010
Persistent link: https://www.econbiz.de/10008759310
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E-Public : Strategien und Potenziale des E- und Mobile Business im öffentlichen Bereich
Blaschke, Peter (ed.) - 2002
Persistent link: https://www.econbiz.de/10011408019
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Everybody's job? : managing public relations in the age of social media
Kelleher, Tom - In: Public relations as relationship management : a …, (pp. 281-305). 2015
Persistent link: https://www.econbiz.de/10011309069
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Customer-company relationships : the key dimensions and leveraging social media to build relationships
Balkan, Nilay - In: New perspectives on critical marketing and consumer society, (pp. 39-51). 2021
Persistent link: https://www.econbiz.de/10012497101
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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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Redefining banking service delivery : information technology adoption by UK banks amid the COVID-19 pandemic
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Management and information technology in the digital …, (pp. 95-110). 2022
Persistent link: https://www.econbiz.de/10013442228
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IT-Management im Zeitalter der Digitalisierung : auf dem Weg zur IT-Organisation der Zukunft
Urbach, Nils; Ahlemann, Frederik - 2016
Dieses Buch thematisiert den drastischen Wandel, den die Geschäftswelt derzeit unter dem Stichwort Digitalisierung erlebt. Technologische Innovationen üben einen signifikanten Einfluss auf Prozesse, Produkte, Dienstleistungen und Geschäftsmodelle aus. Die resultierende Digitale Transformation...
Persistent link: https://www.econbiz.de/10011531404